Tuesday, December 24, 2019

The Fall Of Feudalism And The Rise Of Capitalism - 1304 Words

The fall of feudalism in the 12th century eventually led to the rise of capitalism. To get there, the first thing needed was a change in thinking. This began with the scientific revolution, and led to the Enlightenment in the 18th century. The Enlightenment, also known as the Age of Reason, was highlighted by individualism, reason, and skepticism. Skepticism caused people to denounce divine right of kings, thus moving from monarchies to democracies. This desire for knowledge coupled with the scientific revolution resulted in new manufacturing inventions that made the production process more efficient and advanced society, this is referred to as the industrial revolution. These major events altered almost every feature of daily life for†¦show more content†¦The means of production are everything needed for manufacturing. This includes the factories, the labor force, and the raw materials. Marx also uses the term social relations of production, which is the social relationship s people enter by being a part of the means of production. The mode of production  ¬Ã‚ ¬is the combination of social class and the social relations of production of that period in time. These both establish life in general: the political and social institutions, culture, and ideologies. Marx believed that you are born into societies where the social relations of production are already predetermined. This means as a result, things like a person’s knowledge, ideologies, and beliefs are determined by their place in class. There are also other features of society that are an outcome of the social relations of productions. Things like products and institutions come out the need for them. Educational institutions come from the need for a higher educated population. Products come from the need of a product to solve a certain problem. It is no secret that Marx and Engels believed capitalism was detrimental for society. They believed capitalism caused alienation- feeling of being separated from the world and society you live in- in its workers. Marx distinguished four types of alienation: (1) alienation of the worker from the product of his work, (2) alienation of theShow MoreRelatedKey Differences Between Feudalism And Capitalism996 Words   |  4 Pagesdifferences between feudalism and capitalism. Explain how Heilbroner discusses the rise and establishment of capitalism? In this short essay, I will explain few key differences between feudalism and capitalism based on Heilbroners book. They are as follows: the property rights (Land), the system of wage and labor (Workers), and the existence of competition. Additionally, I will discuss the rise of capitalism based on Heilbroner point of view. Both feudalism and capitalism are defined by manyRead MoreMain Reasons for the Fall of Feudalism1067 Words   |  5 PagesFeudalism developed as a result of the frequent invasions made by the vikings during the Middle Ages around the 900s to early 1500s. Feudalism served its purpose by creating a system where the king would appoint lords that would appoint knights to appoint serfs that would be expected to work the land and fields in exchange for food, protection, and accommodations. It provided stability because lords were able to govern smaller groups of people through a system called manorialism. Feudalism allowedRead MoreThe Rise and Fall of Feudalism770 Words   |  4 PagesXiang Wei Feudalism, as a decentralized political system, flourished in Medieval Europe. In this essay, the main political and economic characteristics of Feudalism will be mentioned, while discussing the main historical factors to the rise and fall of feudalism. The rise of Feudalism was a direct result of insecurity that caused by several significant historical factors. At first, the collapse of Roman Empire that led to prolonged unrest and power struggles was essentially a reason for why EuropeRead MoreKarl Marx And The Productive Power1182 Words   |  5 PagesKarl Marx believed that growth is driven by the progression of the productive power by human. This productive power was also the rise and fall of an economic structure according to how progression is supported and downcast. Marx suggest that through communism it is possible to eliminate the constraint that exploitation has on the society’s laborers. The mode of production involves the methods humans use to produce the resources to sustain the provision for survival and to improve society as a wholeRead MoreFeudalism And The Middle Ages816 Words   |  4 PagesFeudalism In The Middle Ages When people conjure images of the Middle Ages, people think of chaos, war, and little improvement. In fact, much of this is true. During the Middle Ages, a system called the Feudal System was formed to maintain order. It might have made life tough for peasants, but it kept nobles, or upper-class people, rich and in power. The Feudal System greatly affected daily life for everyone, but, in time, it collapsed. The constant chaos of the Middle Ages caused the Feudal SystemRead MoreMarxist View of the Capitalistic Mode of Production and Exploitation1096 Words   |  5 Pagesadvantage of the labor power of the proletariat, creating profit and fueling the expansion necessary to keep profit margins at acceptable levels. Marx argues that this economic system, in which capital is the basis of wealth, sprung from the fall of feudalism when the means of production made obsolete the feudalistic relations of production, in which ownership of land was the basis of wealth. His claim, therefore, that capitalistic societies are exploitative class societies is true when one considersRead MoreMarx v. Weber1453 Words   |  6 Pagesand Max Weber, each both had theories about how capitalism evolved in society aswas well as what social inequality is. In this essay, I will explain the theories of these two sociologists in these areas and show how each had merit based on what we know today. O.K introductio n but no real thesis.) My thesis (Aha!) for this paper is that capitalism breeds social inequality. Though social inequality can exist outside of capitalism, with capitalism social inequality is an inherent part of the systemRead MoreThe Manifesto Of The Communist Party758 Words   |  4 Pagescogently examine the role that the rise of capitalistic markets has had on the social order, exposing the shift of hierarchical distinctions from lord and serf to owner and worker. As Marx and Engels attempt to define the trajectory of history they looks at these issues from a high level of abstraction which allows their major thesis about class conflict providing the basis for historical change to take shape. With this strategy they are able to connect the rise of markets with increasing globalizationRead MoreKarl Marx and Adam Smith Essays1386 Words   |  6 Pagesof their own, are reduced to selling their labor power in order to live. While Smith, in his Wealth of Nations, wrote in favor of capitalism, Marx, i n his Communist Manifesto, was a harsh critic of the system and declared its inevitable destruction and consequent rise of the working class. According to Marx, history is a series of class struggles that rise and fall according to economic changes. Marx claimed that society has an economic base; economic changes force a consequent restructuring ofRead MoreConsumerism And Consumerism1315 Words   |  6 Pageseffect of World War II, American pop art introduced to Europe nations and it became their part of European postwar culture. After the fall of the Feudalism, the capitalist mode of production was introduced in many European countries. The countries were controlled by bourgeois, not by the lord. German socialist Karl Marxist gave a definition of Capitalism. Capitalism is a society with force of production that is based on the wage and labor. To explain, people must sell their capacity to work in exchange

Sunday, December 15, 2019

My Husband’s Lover Free Essays

My Husband’s Lover is a Filipino drama television series created and developed by Suzette Doctolero and produced by GMA Network. It premiered on June 10, 2013 on the network’s coveted Primetime block. The series stars Carla Abellana, Tom Rodriguez and Dennis Trillo as the main characters. We will write a custom essay sample on My Husband’s Lover or any similar topic only for you Order Now Carolyn Galve serves as the executive producer of show and Dominic Zapata directed the series. It is credited as the very first gay-themed series in Philippine television due to the series’ central subject of homosexual relationships and infidelity. The show has multiple continuing story lines that tackle sensitive yet relevant social issues like homosexual and bisexual relationships, homophobia and the society’s discrimination against homosexuals, infidelity, pre-marital sex and the consequences of early or unplanned marriages. It also tackles the importance of family, friendship, integrity and love. Vincent Soriano (Tom Rodriguez) got his girlfriend Lally Agatep (Carla Abellana) pregnant while they were still in college. So they decided to get married even if the two of them were not ready for the responsibility and Vincent’s mother Elaine was very much against it. Thus Lally’s married life was never smooth-sailing because of Elaine. But for the love for her husband, Lally endures the hardships in dealing with her mother-in-law. However, when Lally got pregnant on their second child, Vincent suddenly became distant and cold towards her. Lally felt that Vincent was being unfair to her so she decided to leave together with their children. Vincent loves his kids so much, so he tried to win back his wife by proposing and this time getting married again with a blessing from the church. Unknown to Lally, Vincent is keeping a secret from her; it is also a secret he has kept from everyone else ever since he was young. Vincent was a closeted homosexual man who never planned to come out because he was afraid that it’ll destroy his family. However, everything changed when he crosses paths with Eric del Mundo (Dennis Trillo) again – his greatest love. Unlike Vincent, Eric is openly gay. But, just like Vincent, he still is in love with him. Eventually, the two men start an affair and Vincent tries to hide the affair from Lally by showering her with gifts and attention. However, Lally’s intuition tells her that something is wrong even though everything in her married life seems fine. That’s when she starts to investigate and she eventually learns of Vincent’s darkest secret. II. Audience Reception My reception Well, at first I didn’t like the idea of My Husband’s Lover because I’m not a homosexual, and I don’t like homosexuals too, so I didn’t watch the Pilot Episodes of My Husband’s Lover. But then, my Mom used to watched television after work, it just so happens that she turned the channel to channel 7 (GMA) and the show was My Husband’s Lover, she watched for a few minutes, after the show she got attracted by the story. She goes by everyday watching the show. I have no choice but to watch too, since we only have one television and I have nothing to do. The show’s story is good as it is. I just don’t like the theme of the show which is about homosexuals. But by watching it every day, I came to like the show. I even got excited when Lally is about to discover her husband’s secret. I think I liked the show because of the professionalism of the actors, and the moral lesson given to us by the story itself. There are many moral lessons in this story; you just need to dig deep into the words spoken by the actors. B. Others reception Interviewee: Maria Aileen Icay She said, â€Å"For the past few days, this drama has been consistently topping the trends and even the ratings despite its unusual story concept. This drama has taken our country by storm. We define it along with the veterans in the Philippine entertainment industry as â€Å"Phenomenal†. This drama that I’m so proud of for is the most talked-about†My Husband’s Lover†. Primarily it’s because this drama is a gem! For a drama fan like me, this drama has set the bar higher for upcoming Philippine dramas and is a history in itself. This is the first drama that tackles same-sex relationship in a very realistic manner. Aside from that, the family issues this drama portrays are something that most of us can empathize with or can even relate to. It’s just sad that some people refrain from watching this masterpiece just because they are a fan of the rival network or they’re a Roman Catholic or they are against same-sex relationships. † Interviewee: Gia Francia Leron She said, â€Å"I just love this drama because everything is very well executed. The story, script, acting and cinematography. No drama is perfect but this is by far the best Filipino drama I’ve ever seen in my watching experience† Interviewee: John Kenneth Sarampote He said, â€Å"What makes My Husband’s Lover such an extraordinary and groundbreaking drama is the fact that it defies standards. We see Vincent and Eric, all masculine and manly, identify themselves as gay men. We see that their relationship is rooted on love and not on monetary co-dependence. We see that there are many layers of characters that define a gay man. We see two gay men struggle prejudice that pushes them to loathe themselves and hide who they really are. We see that all people, no matter what gender, struggle in their own way. † Interviewee: John Paul Luis He said, â€Å"I’ve never been a Kapuso viewer actually. I liked the show even before it aired on television because of the theme, the theme song, the story. Everything. I also liked the show because I can relate to Vincent (Tom Rodriguez) especially on his life, the part wherein he hides his real identity just because his father is a retired general. I envy Eric (Dennis Trillo) because of the acceptance of his mom that he is Gay and her mom is just okay with it. I pity Lally (Carla Abellana) because right from the start, Vincent had been lying to her. What I can only say is that this show made me cry. All of the emotions are already here. Interviewee: Maurice Kim Lim He said, â€Å"What makes My Husband’s Lover unique is its central struggle — that of a wife witnessing the disintegration of her marriage with her closeted gay husband, whose failure to come to terms with his homosexuality gives Filipinos a venue to discuss pressing LGBT issues. â€Å" How to cite My Husband’s Lover, Papers

Saturday, December 7, 2019

Consumer Behavior Study Notes free essay sample

Consumer Behaviour: the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Consumer behaviour is a process Buyer behaviour: the interaction between consumers and producers at the time of purchase. * Exchange (two or more organizations or people give and receive something of value) is an integral part of marketing Consumer behaviour involves many different actors Purchaser and the user of a product may not necessarily be the same person * Another person can also act as an influencer when providing recommendations for or against certain products without actually buying or using them Segmenting Consumers Market Segmentation: process of identifying groups of consumers who are similar to one another in one or more ways and devising marketing strategies that appeal to one or more groups Demographics: statistics that measure observable aspects of a population (i. e. birth rate, age distribution, income, etc. * Changes and trends revealed in demographic studies are of great interest to marketers since it can be used to locate and predict the sizes of markets * Markets can usually be segmented by age, gender, family structure, social class and income, ethnicity, geography, and lifestyles Chapter 2: Perception Exposure Exposure: the degree to which people notice a stimulus that is within range of their sensory receptors Sensory Thresholds Psychophysics: the science that focuses on how the physical environment is integrated into our personal, subjective world The absolute threshold Absolute threshold: the minimum amount of stimulation that can be detected on a sensory channel The differential threshold Differential threshold: the ability of a sensory system to detect changes in a stimulus or differences between the two stimuli Just noticeable difference (JND): the minimum change in a stimulus that can be detected * The ability to detect a difference between two stimuli is the relative difference between the decibel level of the message and its surroundings Weber’s Law The stronger the initial stimulus, the greater its change must be for it to be noticed K= ? II where: K = the constant increase or decrease necessary for the stimulus to be noticed (this varies across the senses) ?I = the minimal change in intensity of the stimulus required to be just noticeable to the person (JND) I = the intensity of the stimulus before the change occurs * Retailers generally use a markdown rule of at least 20% to make an impact on shoppers Subliminal Perception * Another word for â€Å"threshold† is limen and stimuli that fall below the limen are called subliminal Subliminal perception: occurs when the stimulus is below the level of the consumer’s awareness Subliminal techniques Embeds: tiny figures that are inserted into magazine advertising by using high speed photography or airbrushing (supposedly exert strong but unconscious influences on innocent readers) Does subliminal perception work? Evaluating the evidence Factors why subliminal messages do not work: 1. There are wide individual differences in threshold levels. For a subliminal message to affect all individuals, it must be able to target ALL thresholds (which is impossible) 2. Advertisers cannot control the consumer’s position and distance from the screen (not everyone will have the same amount of exposure) 3. Consumers must pay absolute attention to the stimulus (not everyone does, most people are distracted) 4. Even if there is an effect, it only operates on a general level (can’t get a specific message out) Attention Attention: the extent in which the brain’s processing activity is devoted to a particular stimulus Multitask: the ability to process information from more than one medium at a time Perceptual sensitivity: process in which people attend to only a small portion of the stimuli to which they are exposed Personal selection factors Perceptual vigilance: consumers are more likely to be aware of stimuli that relate to their current needs (i. e. if you are hungry†¦ you will notice more food signs) Perceptual defence: people see what they want to see – and don’t see what they don’t want to see. If a stimulus is threatening to us in some way, we may not process it or we may distort its meaning so that it is more acceptable (i. e. smokers ignoring the warning on the cigarette package) Adaptation: the degree to which consumers continue to notice a stimulus over time (the more exposed to are, the less sensitive you are to it) Factors leading to adaptation: * Intensity (less intense stimuli habituate because they have less of a sensory impact) * Duration (stimuli that require lengthy exposure to be processed tend to habituate because they require a long attention span) * Discrimination (simple stimuli tend to habituate because they do not require attention to detail) * Exposure (frequently encountered stimuli tend to habituate as the rate of exposure increases) * Relevance (stimuli that are irrelevant or unimportant will habituate because they fail to attract attention) Stimulus selection factors Factors that allow stimuli to be noticed: * Size * Colour * Position * Novelty (stimuli that appear in unexpected ways or places tend to grab attention) Chapter 3: Learning Memory Learning: relatively permanent change in behavior that is caused by experience. Incidental learning: unintentional acquisition of knowledge. Behavioural Learning Theories Behavioral Learning Theories: assume learning takes place because of responses to external events. Classical Conditioning Classical conditioning: when a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own. Over time this 2nd stimulus (UCS) causes a similar response because it is associated with the first stimulus (CS). Unconditional stimulus (UCS): a stimulus naturally capable of causing a response (i. e. flavouring) Conditioned stimulus (CS): a stimulus that causes a response because of a learned association (i. e. bell) Conditioned response (CR): a new or modified response elicited by a stimulus after conditioning (i. . drool) Repetition * Repeated exposures increase the strength of stimulus-response associations and prevent the decay of these associations in memory * Most effective repetition strategy seems to be a combination of spaced exposures that alternate in terms of media that are more or less involving * Lack of association can be due to extinction (when the effects of a prior conditioning are reduced and finally disappear) Adv ertising wearout: repeated similar advertisements will lead to consumers tuning out Stimulus generalization Stimulus Generalization: tendency of stimuli similar to CS to evoke similar conditioned responses Masked branding: strategy used to deliberately hide a product’s true origin Applications: * Family branding (capitalize on the repetition of a company name) * Product line extensions (related products are added to an established brand) * Licensing (well-known names are rented by others) * Look-alike packaging (distinctive packaging designs create strong associations with a particular brand) Stimulus discrimination Stimulus Discrimination: stimulus similar to CS is not followed by a UCS -gt; causes weakened reactions Instrumental Conditioning Instrumental Conditioning: known as operant conditioning, individual learns to perform behaviors that produce positive outcomes and avoids negative ones. There are 4 types: positive/negative reinforcement, punishment, extinction Shaping: process of rewarding intermediate actions (i. e. customers are rewarded with discounts in hopes of them coming for a second visit)